You will have better initiatives which would be taking place then apart from that. Another one would be better relationship with the customers. I just discussed, that one of the applications of big data analytics is in recommender systems. If a user is being recommended products which are much more accurate. Depending upon the particular user's taste. Therefore, it would ultimately lead to better relationship with the customers. Then other 9% of the people, they felt that it provides better sense of risks and provides better financial performance as well.
Sense of Risk:
Better sense of risk in the sense that if we know if you're going through the entire dataset, then we are also aware of the risks which can occur. It provides you with a much more accurate sense of the risks. And of course, if you are going to go through the entire financial data set, then it will provide you with a better financial performance as well. And apart from that, 6% of the people, they feel that there might be other reasons why people are moving towards big data analytics. So, we discussed why one should adopt big data analytics with better results, for better customer relationships, for better performance, better financial gains etc.